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Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research . [ 1 ] [ 2 ] [ 3 ] According to the Journal Citation Reports , the journal has a 2020 impact factor of 5.000. [ 4 ]
Tausch, A. (2011). On the Global Impact of Selected Social-Policy Publishers in More Than 100 Countries. Journal of Scholarly Publishing, 42(4), 476–513. Tausch, A. (2018). The Market Power of Global Scientific Publishing Companies in the Age of Globalization: An Analysis Based on the OCLC Worldcat (June 16, 2018).
A journal's SJR indicator is a numeric value representing the average number of weighted citations received during a selected year per document published in that journal during the previous three years, as indexed by Scopus. Higher SJR indicator values are meant to indicate greater journal prestige.
Journal Citation Reports (JCR) is an annual publication by Clarivate. [1] It has been integrated with the Web of Science and is accessed from the Web of Science Core Collection . It provides information about academic journals in the natural and social sciences , including impact factors .
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
Negative consequences of rankings are generally well-documented and relate to the performativity of using journal rankings for performance measurement purposes. [20] [21] Studies of methodological quality and reliability have found that "reliability of published research works in several fields may be decreasing with increasing journal rank", [22] contrary to widespread expectations.
"MBA Rankings: Frequently Asked Questions". ... The Harvard Business Review; Journal of Marketing; Operations Research; Information Systems Research; Journal of Finance;
It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1] It is ranked fifth on Scimago journal rank in the field of marketing. [2] The mission of the journal includes three objectives: [3] Broaden the audience for Marketing Science