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Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It is published by Elsevier and the editors-in-chief are Adam Lindgreen (Copenhagen Business School) and Anthony Di Benedetto (Temple University). The journal was established in 1971 with R. Derek ...
Higher SJR indicator values are meant to indicate greater journal prestige. SJR is developed by the Scimago Lab, [5] originated from a research group at the University of Granada. The SJR indicator is a variant of the eigenvector centrality measure used in network theory. Such measures establish the importance of a node in a network based on ...
Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term industrial marketing has largely been replaced by the term business-to-business marketing (B2B).
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1]
These include Nigeria, the UK, India, China, the Baltic States, Greece, Syria, Tajikistan, and Kyrgyzstan. These studies have appeared in the British Journal of Management, [4] International Business Review, [6] Journal of Business Research, [28] Industrial Marketing Management, [29] and Journal of Euro Marketing. [30]
DAVOS, SWITZERLAND — JPMorgan Chase (), like the rest of the world, is scrambling to figure out what the start of Trump 2.0 means.The largest US bank set up a "war room" to comb through all of ...
Renowned for being a family-friendly place to live and a delightful city to bring up kids, Copenhagen is a good bet for a family holiday, too.The country that brought us Lego has a quieter pace of ...
When it comes to why elderberry juice generated these results, especially as it pertains to weight loss, Brynna Connor M.D., board-certified family medicine doctor, says the results may have to do ...