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Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that has not been specially prepared for direct consumption (e.g., vegetables direct from a farm/garden, fruits, frozen meats. etc).
EatStreet Inc. is an American online food ordering service that acts as a centralized marketplace, where diners can order delivery and takeout from restaurants in their area. Founded in 2010 in Madison, Wisconsin , the company has expanded to over 15,000 restaurants in over 150 markets nationwide. [ 1 ]
Seamless is an online and mobile food ordering platform for regional restaurants active in the U.S. and London. [ 14 ] In September 2011, Grubhub secured $50 million in Series E funding and acquired New York–based competitor Dotmenu, the parent company of Allmenus and Campusfood. [ 15 ]
Olo is a New York City-based B2B SaaS company that develops digital ordering and delivery programs for restaurants. The company’s platform allows customers to place restaurant orders from multiple origination points – from a brand’s own website or app, third party marketplaces, social media platforms, smart speakers, and home assistants.
Online ordering is available in many countries, where some stores offer online menus and ordering. Since 1995, companies such as Waiter.com have their own interfaces where customers order food from nearby restaurants that have partnered with the service. Meal delivery requires special technology and care, since the food items are already cooked ...
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Seamless logo from 2011 until parent company Grubhub was acquired by Just Eat Takeaway in 2021. Seamless was launched in 1999 by Jason Finger, Paul Appelbaum, Todd Arky [1] [2] [3] and Andy Appelbaum as SeamlessWeb, providing companies with a web-based system for ordering food from restaurants and caterers.
[30] [31] Virtual restaurant brands (or "pseudo-restaurants" [32]) are the opposite of a ghost kitchen: they allow existing restaurants to deliver food with the Future Foods brands. [25] Future Foods handles marketing including food photography. [33] These Future Foods brand orders are organized for a restaurateur using the Otter order system. [29]