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Perceptual maps, also known as market maps, usually have two dimensions but can be multi-dimensional or use multiple colours to add an extra variable. They can be used to identify gaps in the market and potential partners or merger targets as well as to clarify perceptual problems with a company's product.
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Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
YouTube (formerly YouTube Spotlight) is the official YouTube channel for the American video-sharing platform YouTube, spotlighting videos and events on the platform. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards .
The Visual hierarchy of a map may apply to individual geographic features (such as making a single country stand out), to map layers of related features (e.g., making lakes stand out more than roads), and to the entire layout of map and non-map elements (e.g., making the title look more important than the scale bar).
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DXOMARK is a commercial website described as "an independent benchmark that scientifically assesses smartphones, lenses and cameras". [2] [3] Founded in 2008, DXOMARK was originally owned by DxO Labs, [4] a French engineering and consulting company, which is headquartered in Boulogne-Billancourt, Paris, France.
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