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Photos: The brands. Design: Eat This, Not That!Low-sugar protein bars have become a staple for many, serving as convenient midday snacks, pre- or post-workout fuel, or even the occasional meal ...
Three protein bars: from left to right, a Kind bar, a Clif bar, and a LUNA bar. Protein bars are a convenience food that contains a high proportion of protein relative to carbohydrates and fats. Despite the label focusing on protein, many mass-marketed protein bars contain more added sugar than some desserts like cookies or doughnuts. [1]
This convenience food can deliver more than just protein.
Quest Nutrition is an American food company that specializes in protein bars, protein shakes, protein powder, and various other high-protein foods. It was founded by Tom Bilyeu, Mike Osborn, and Ron Penna in 2010.
They later shifted to New York and worked with Kyle Connaughton, an R&D expert at the Fat Duck restaurant, to make a nutritious protein bar that was also appealing to the palate. [ 5 ] Using Kickstarter , the company's founders raised $55,000 in early 2016, exceeding the initial target of $20,000.
The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Pfizer in 2021. [2]It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995.
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