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Greyhound worked with the Yellow Coach Manufacturing Company for its streamlined Series 700 buses, first for Series 719 prototypes in 1934, and from 1937 as the exclusive customer for Yellow's Series 743 bus (which Greyhound named the "Super Coach"). Greyhound bought a total of 1,256 buses between 1937 and 1939. [20]
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The fact that Greyhound appealed to beatniks was actually a sign that the company needed to work on its marketing in the 1950s. The beatnik, bohemian, and "romantic-rebel" market was not a very lucrative one, and Greyhound executives realized that they needed to make an appeal to the middle class, who had more money. [3]
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The New England Greyhound Lines (called also NEGL), an intercity highway-coach carrier, was a Greyhound regional operating company, based in Boston, Massachusetts, USA, from 1937 until 1955, when it became a part of the Eastern Division of The Greyhound Corporation (called also the Eastern Greyhound Lines, the first of four huge new divisions (along with Central, Southern, and Western).
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The winner was a greyhound called Buckwheat, who won easily in 48.78 secs from Handsome Lass. [5] Turner and Carey had to pay the 170 helpers and had lost money on 11,000 tote bets but this was all as planned, because the track dividends showed the combination odds of 9,217-1.
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