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Indiglo is a product feature on watches marketed by Timex, incorporating an electroluminescent panel as a backlight for even illumination of the watch dial. The brand is owned by Indiglo Corporation, which is in turn solely owned by Timex, and the name derives from the word indigo , as the original watches featuring the technology emitted a ...
Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA.
The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes ...
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