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Marketing simulation games provide participants with an interactive method of testing out marketing decisions in an environment which is virtual or which has game characteristics. Common game topics belong to categories such as: marketing strategy , product positioning , pricing strategies , consumer behaviour .
Markstrat is a multiplayer business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon in which players take control of a virtual corporation. [1] Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing ...
Business simulation games are built around a hypothetical oligopolistic industry consisting of three to six firms, whose decision-makers or managers are the participants of the game. Each firm or team is allocated a specific amount of resources in the form of cash, inventories, raw materials, plant and equipment, and so forth.
Because business simulations simulate real-world systems, they are often used in management, marketing, economics and hospitality education. [11] [12] Some benefits of business simulations are that they permit students to experience and test themselves in situations before encountering them in real life, [13] they permit students to experiment and test hypotheses, [13] [14] and that subjects ...
A stock market simulator is computer software that reproduces behavior and features of a stock market, so that a user may practice trading stocks without financial risk. Paper trading , sometimes also called "virtual stock trading", is a simulated trading process in which would-be investors can practice investing without committing money.
This is a comprehensive index of business simulation games, sorted chronologically. Information regarding date of release, developer, platform, setting and notability is provided when available. Information regarding date of release, developer, platform, setting and notability is provided when available.
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Friday Night at the ER is an experiential team-learning game. Played on game boards at tables with four players per board, each gameplay session is followed by a detailed debriefing in which participants relate the simulation experience to their own work and gain insights for performance improvement.
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