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Jeggings were brought on by the resurgence in style of skinny jeans in the late 2000s, when a higher demand for a tighter style of pants came about. [2] Since jeggings are typically made of a cotton/spandex blend, (cotton being the primary fiber in most denim, a kind of serge), they are often worn on their own as opposed to under a skirt or dress.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Before the invention of clothing sizes in the early 1800s, all clothing was made to fit individuals by either tailors or makers of clothing in their homes. Then garment makers noticed that the range of human body dimensions was relatively small (for their demographic).
Everybody needs a good pair of jeggings in their closet. Due to sleek dark washes to flare-leg silhouettes, this silhouette has come a long way from their 2010s debut.
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Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers.
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