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  2. Logo - Wikipedia

    en.wikipedia.org/wiki/Logo

    The current era of logo design began in the 1870s [citation needed] with the first abstract logo, the Bass red triangle. As of 2014, many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the ...

  3. Trademark - Wikipedia

    en.wikipedia.org/wiki/Trademark

    A design mark with an eagle and a ribbon and the words "Economical, Beautiful, and Durable" [63] was the first registered trademark, filed by the Averill Chemical Paint Company on 30 August 1870 under the Trademark Act of 1870. [54] [64] However, in the Trade-Mark Cases, 100 U.S. 82 (1879), the U.S. Supreme Court held the 1870 Act to be ...

  4. Swoosh - Wikipedia

    en.wikipedia.org/wiki/Swoosh

    The logo designed by Davidson for Nike in 1971, for which she was paid $35. The emblem, with some later revisions, has remained as the company logo since then, becoming one of sport's most iconic images. They ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike. [7] "Well, I don ...

  5. Registered trademark symbol - Wikipedia

    en.wikipedia.org/wiki/Registered_trademark_symbol

    Unregistered trademarks can instead be marked with the trademark symbol, ™, while unregistered service marks are marked with the service mark symbol, ℠. The proper manner to display these symbols is immediately following the mark; the symbol is commonly in superscript style, but that is not legally required. In many jurisdictions, only ...

  6. Herb Lubalin - Wikipedia

    en.wikipedia.org/wiki/Herb_Lubalin

    Lubalin's solution consisted of tight-fitting letterform combinations to create a futuristic, instantly recognizable identity. [10] The demand for a complete typesetting of the logo was extreme in the design community, so Lubalin released ITC Avant Garde from his International Typeface Corporation in 1970.

  7. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices.

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