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1. Cosmic Crisp. The largest apple launch in American history, Cosmic Crisp took over 20 years to develop and was reportedly marketed with a $10 million budget before it hit supermarkets in 2019.
Its signature apple varieties include Piñata, Honeycrisp, [2] Gala, and Pink Lady. The company is also a leader in organic fruit production, producing 26% of Washington's organic apples and 32% of the Pacific Northwest's organic pears. [3] In 2008, the company shipped over 20 million boxes of fruit and employed 1,500 people full-time. [4]
Apples for sale shortly after the December 1, 2019, introduction in the Seattle area. A $10 million consumer launch of the product was funded by Washington-State agriculture promotion funds through the Washington Apple Commission and other agencies. [5] The two taglines for the apple were "Imagine the Possibilities" and "The Apple of Big Dreams ...
SweeTango is the brand name of the cultivated apple 'Minneiska'. It is a cross between the 'Honeycrisp' and the Zestar Apple belonging to the University of Minnesota.The apple is controlled and regulated for marketing, allowing only exclusive territories for growing.
The University of Minnesota, which developed Honeycrisp apples and released them to the public in 1991, notes on its website that the fruit "may not color as well in warmer climates." Additionally ...
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As a result of the Honeycrisp apple's growing popularity, the government of Nova Scotia, Canada, spent over C$1.5 million funding a five-year Honeycrisp Orchard Renewal Program from 2005 to 2010 to subsidize apple producers to replace older trees (mainly McIntosh) with newer higher-return varieties of apples: the Honeycrisp, Gala, and Ambrosia.
The MN55 cultivar apple developed by David Bedford, a senior researcher and research pomologist at the University of Minnesota's apple-breeding program, and James Luby, PhD, professor, Department of Horticultural Sciences, Horticultural Research Center, is a cross between Honeycrisp and MonArk (AA44), a non-patented apple variety grown in Arkansas.
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