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People often conform from a desire for security within a group, also known as normative influence [9] —typically a group of a similar age, culture, religion or educational status. This is often referred to as groupthink : a pattern of thought characterized by self-deception, forced manufacture of consent, and conformity to group values and ...
The need for a positive relationship with the people around leads us to conformity. [4] This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. [5] Social norms refers to the unwritten rules that govern social behavior. [6]
Cialdini, Reno, and Kallgren (1990) define a descriptive norm as people's perceptions of what is commonly done in specific situations; it signifies what most people do, without assigning judgment. The absence of trash on the ground in a parking lot, for example, transmits the descriptive norm that most people there do not litter .
Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence the subject to do so as well. [22] Authority: People will tend to obey authority figures. Liking: People are more easily swayed by people they like.
The demonstration in this experiment broadens people's understanding of the large application of normative influence. To stay consistent with other group members, people may follow a trend that is apparently wrong. Moreover, the behavior of normative conformity may reduce when the individual response is not accessible to other people. [25]
As a result of this slight difference, people perceive person A as someone who is an "able person who possesses certain shortcomings which, do not, however, overshadow his merits". But, people perceive person B as a "problem, whose abilities are hampered by his serious difficulties".
Herd mentality is the tendency for people’s behavior or beliefs to conform to those of the group they belong to. The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology.
When people do not conform to the normal standard, they are often labelled as sick, disabled, abnormal, or unusual, which can lead to marginalization or stigmatization. Most people want to be normal and strive to be perceived as such, so that they can relate to society at large.