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Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
A Naggin of Smirnoff vodka. In Ireland, a naggin is a 200ml bottle of spirits. [1] Major brands of vodka, whiskey, rum, and less often gin, are commonly sold in this size in off licences, especially independent (non-chain) shops, typically at 37.5% to 40% ABV. [2]
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol , sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains , potatoes , or sometimes fruits or sugar.
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In 1939 Heublein acquired all rights to Smirnoff Vodka, a brand that had been produced in Russia prior to the October Revolution. John G. Martin was president at the time and acquired the rights to Smirnoff Vodka for only $14,000. Even though the price was an incredible deal, the deal was known as "Martin's Folly" as sales were dismal.
The Moscow mule is often served in a copper mug. The popularity of this drinking vessel is attributable to Martin, who went around the United States to sell Smirnoff vodka and popularize the Moscow mule. Martin asked bartenders to pose with a specialty copper mug and a bottle of Smirnoff vodka, and took Polaroid photographs of them.
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They tend to be sweet and served in small bottles (typically 355 ml (the normal size of a soda pop can) in the US, 275 ml in South Africa and Germany, 330 ml in Canada and Europe), and between 4% and 7% ABV. In Europe, Canada, and South Africa coolers tend to be pre-mixed spirits, including vodka (e.g. Smirnoff Ice) or rum (e.g. Bacardi Breezer).