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Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.
Digital billboards abound in Times Square, Manhattan. A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. [1] Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such ...
The 2011 UEFA Champions League Final match between Manchester United and Barcelona was broadcast live in 3D format in Gothenburg (Sweden), on an EKTA screen. It had a refresh rate of 100 Hz, a diagonal of 7.11 m (23 ft 3.92 in) and a display area of 6.192×3.483 m, and was listed in the Guinness Book of Records as the largest LED 3D TV.
The flip-disc display (or flip-dot display) is an electromechanical dot matrix display technology used for large outdoor signs, normally those that will be exposed to direct sunlight. Flip-disc technology has been used for external destination signs on buses and trains across North America , Europe and Australia , as well as for variable ...
Other types of non-digital OOH advertising include airport displays, transit and bus-shelter displays, headrest displays, double-sided panels, junior posters and mall displays. Space advertising, by use of an array of small satellites that reflect sunlight, has been evaluated by researchers at the Skolkovo Institute of Science and Technology. [9]