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For example, individuals can choose to (1) emphasize commonalities and downplay cultural differences, (2) educate others about norms of the muted group, and (3) avoid members of the dominant group. Orbe also suggests that individuals choose one of the 26 different ways based on previous experiences, context, abilities, perceived costs and rewards.
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
[citation needed] Additionally if the members of the two groups use this contact situation to trade insults, argue with each other, resort to physical violence, and discriminate against each other, then contact should not be expected to reduce conflict between groups. To obtain beneficial effects, the situation must include positive contact.
Improvements in communication and transportation technology have made it possible for previously stable cultures to meet in unstructured situations, e.g. the internet opens lines of communication without mediation, while airlines transplant the citizens from different countries into unfamiliar milieux. Experience proves merely crossing cultural ...
Since communication accommodation theory applies to both interpersonal and inter-group communication one of the fields in which it has been most applied has been in intercultural communication. Within this field it has been applied to explain and analyze communication behaviors in a variety of situations, such as interactions between non-native ...
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The updated ITT theory draws from the findings of contact hypothesis, which claims that it is important to have equality between groups. Power dynamics between two groups are shown to have an influence on how the groups relate to and perceive each other. High-power groups are more likely to influence and threaten other groups. Low-power groups ...