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Lidl (German pronunciation: LEE-dəl) is a German international discount retailer chain [3] that operates over 12,000 stores, present in every member state of the European Union, Serbia, Switzerland, the United Kingdom and the United States. [4]
The business was founded in 1930 by Josef Schwarz (1903–1977), father of Dieter Schwarz. [3] It is headquartered in Neckarsulm, Baden-Württemberg, Germany.The Schwarz Group is an international trading company with 500,000 employees and operates over 12,900 stores (in 2021) across 33 countries.
Kaufland ([ˈkaʊ̯flant]) is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl.The hypermarket directly translates to English as "buy-land." It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain in what was formerly West Germany.
The Lidl Austria GmbH [a] is a subsidiary of Lidl Stiftung & Co. KG, part of the Schwarz Group. [1] Lidl Austria's core assortment includes groceries, with a focus on over 2000 products, many of which are sourced locally from Austria. The company emphasizes a wide range of fresh and packaged food products. [2]
After his father died in 1977, he took control of the discount chain. He became CEO and expanded the business outside of Germany. [2] Soon afterwards, Schwarz bought the naming rights for Lidl from an unrelated person named Ludwig Lidl, a former schoolteacher, in order to side-step a legal battle with the co-owner A. Lidl. [3] [failed verification]
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He became managing director of Lidl UK on 9 September 2017. He left in January 2022. A new £70m UK headquarters opened in Tolworth in 2021 for 800 employees. From 1 March 2022, he has been head of Lidl Germany AG, replacing Matthias Oppitz (Lidl-Deutschlandchef), with headquarters in Bad Wimpfen in Baden-Württemberg, with 1,200 people. Lidl ...