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Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools:
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
It can be run against any web page, public or, requiring authentication. Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information.
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
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] Search engine optimization (SEO) is aimed at influencing the SERP rank for a website or a set of web pages. Positioning of a webpage on Google SERPs for a keyword depends on relevance and reputation, also known as authority and popularity. PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword ...