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Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [226] Social media has affected the way youth communicate, by introducing new forms of language. [227] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
The Culture of Connectivity: A Critical History of Social Media is a book by José van Dijck published by Oxford University Press in 2013 on social media platforms and their history. [1] The author considers the histories of five social media platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. She focuses on how their technological ...
Social media in education is the use of social media to enhance education. [1] Social media are "a group of Internet-based applications...that allow the creation and exchange of user-generated content". [2] It is also known as the read/write web. [3]
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
"Social technology" is also used to refer to the organization and management of private companies, and is sometimes taught under the auspices of university business schools. One book with this orientation is The social technology of organization development, by Warner and Hornstein.
Here Comes Everybody: The Power of Organizing Without Organizations is a book by Clay Shirky published by Penguin Press in 2008 on the effect of the Internet on modern group dynamics and organization. The author considers examples such as Wikipedia, MySpace, and other social media in his analysis.
The Big Book of Social Media: Case Studies, Stories, Perspectives, released in November 2010 by Yorkshire Publishing, is a compilation of non-fiction articles and chapters written by social media experts in their respective fields and edited by Robert Fine, organizer of the Cool Social Conferences World Tour and founder of Cool Blue Press, with a foreword by Sam Feist, political director for CNN.