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Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [226] Social media has affected the way youth communicate, by introducing new forms of language. [227] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Corporate social media is the use of social media platforms, social media communications, and social media marketing techniques by and within corporations, ranging from small businesses and tiny entrepreneurial startups to mid-size businesses and huge multinational firms.
Social media in education is the use of social media to enhance education. [1] Social media are "a group of Internet-based applications...that allow the creation and exchange of user-generated content". [2] It is also known as the read/write web. [3]
Social media allows people to communicate with other people using social media, no matter the distance between them. [4] Some adolescents with social and emotional issues feel more included with social media and online activities. [5] Social media can give people a sense of belonging which can lead to an increase in identity development.
Social media literacy as a moderator (what is seen on social media) Social media literacy as a predictor (what is seen for specific individuals on social media) Media literacy within social media is a reciprocal process; The development of social media literacy depends on a conditional process of variables affecting other variables
For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks. Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory.
Social media as a public utility is a theory postulating that social networking sites (such as Facebook, Twitter, YouTube, Google, Instagram, Tumblr, Snapchat etc.) are essential public services that should be regulated by the government, in a manner similar to how electric and phone utilities are typically government regulated.