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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Balai Pustaka ([ˈbalai pusˈtaka]; also spelled Balai Poestaka, both meaning "Bureau of Literature") is the state-owned publisher of Indonesia and publisher of major pieces of Indonesian literature such as Salah Asuhan, Sitti Nurbaya and Layar Terkembang.