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Paul Jobling and David Crowley argued that the definition of mod can be difficult to pin down, because throughout the subculture's original era, it was "prone to continuous reinvention." [ 10 ] They claimed that since the mod scene was so pluralist, the word mod was an umbrella term that covered several distinct sub-scenes.
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz, soul, Motown, ska and British blues-rooted bands like the Yardbirds, the Small Faces, and later the Who and the Jam.
Subculture: The Meaning of Style is a 1979 book by Dick Hebdige, focusing on Britain's postwar youth subculture styles as symbolic forms of resistance. [1] Drawing from Marxist theorists, literary critics, French structuralists, and American sociologists, Hebdige presents a model for analyzing youth subcultures . [ 2 ]
Elements of the mod subculture include fashion (often tailor-made suits); music (including soul, rhythm and blues, ska and mainly jazz) and motor scooters (usually Lambretta or Vespa). In the mid-1960s when they started to fade out, the subculture listened to rock groups with R&B influences such as the Who and Small Faces .
Alternative fashion or alt fashion is fashion that stands apart from mainstream, commercial fashion. It includes both styles which do not conform to the mainstream fashion of their time and the styles of specific subcultures (such as emo , goth , hip hop and punk ). [ 1 ]
Hebdige has written extensively on contemporary art, design, media and cultural studies, on mod style, reggae, postmodernism and style, surrealism, improvisation, and Takashi Murakami. [1] He has published three books: Subculture: The Meaning of Style (1979), Cut’n’mix: Culture, Identity and Caribbean Music (1987), and Hiding in the Light ...
The "street" approach to style and fashion is often based on individualism, rather than focusing solely on current fashion trends. Using street style methods, individuals demonstrate their multiple, negotiated identities, in addition to utilizing subcultural and intersecting styles or trends.
Elements of the mod subculture include fashion (often tailor-made suits); music (including soul, rhythm and blues, ska, jazz, and later splintering off into rock and freakbeat after the peak Mod era); and motor scooters (usually Lambretta or Vespa). The original mod scene was associated with amphetamine-fuelled all-night dancing at clubs. [138]