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Cultural authenticity: A carved-wood bulul is a stylized representation of an ancestor that gains power from the presence of an ancestral spirit. Dating from the 15th century, bulul figurines guarded the community's rice crop, feature in traditional ceremonies, and are souvenirs sold to tourists to the Philippine Islands.
Culture theory is the branch of comparative anthropology and semiotics that seeks to define the heuristic concept of culture in operational and/or scientific terms.
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies , art history , critical theory , philosophy , media studies , Deaf Studies , [ 1 ] and anthropology .
Traditional art history has also placed great emphasis on the individual style, sometimes called the signature style, [28] of an artist: "the notion of personal style—that individuality can be uniquely expressed not only in the way an artist draws, but also in the stylistic quirks of an author's writing (for instance)— is perhaps an axiom ...
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Consequently, throughout the history of human culture, people have become dissatisfied with language's ability to express reality and as a result have developed new modes of representation. It is necessary to construct new ways of seeing reality, as people only know reality through representation. [ 7 ]
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Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.