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This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. [1] SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative ...
The four-sides model also known as communication square or four-ears model is a communication model described in 1981 by German psychologist Friedemann Schulz von Thun. [2] [3] It describes the multi-layered structure of human utterances.
Positive psychotherapy (PPT) is a therapeutic approach developed by Nossrat Peseschkian during the 1970s and 1980s. [2] [3] [4] Initially known as "differentiational analysis", it was later renamed as positive psychotherapy when Peseschkian published his work in 1977, which was subsequently translated into English in 1987.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Positive psychology is a field of psychological theory and research of optimal human functioning of people, groups, and institutions. [1] [2] It studies "positive subjective experience, positive individual traits, and positive institutions... it aims to improve quality of life."
While grounding in communication theory has been applied to mediated communication, the theory primarily addresses face-to-face conversation. Groups working together will ground their conversations by coming up with common ground or mutual knowledge. The members will utilize this knowledge in order to contribute to a more efficient dialogue. [3]
Other scholars see persuasion as a function of "communication, social influence, and group processes", [31] taking into account other factors such as social influence and the media. A theory proposed by Margarita Sanchez-Mazas focuses on people's desire for social recognition and dignity.
Communication theorist Robert Craig sees the difference in the fact that models primarily represent communication while theories additionally explain it. [12] According to Frank Dance, there is no one fully comprehensive model of communication since each one highlights only certain aspects and distorts others.