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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  3. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  4. Community Notes - Wikipedia

    en.wikipedia.org/wiki/Community_Notes

    Community Notes, formerly known as Birdwatch, is a feature on X (formerly Twitter) where contributors can add context such as fact-checks under a post, image or video. It is a community-driven content moderation program, intended to provide helpful and informative context, based on a crowd-sourced system.

  5. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  6. Ad.ly shows Twitter how to make money on Twitter: Targeted ...

    www.aol.com/news/2009-10-22-ad-ly-shows-twitter...

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  7. Musk says Twitter is losing cash because advertising is down ...

    www.aol.com/news/musk-says-twitter-losing-cash...

    Elon Musk says Twitter is still losing cash because advertising has dropped by half. In a reply to a tweet offering business advice, Musk tweeted Saturday, “We’re still negative cash flow, due ...

  8. The Twitter era under Tesla CEO Elon Musk: A timeline - AOL

    www.aol.com/finance/elon-musk-came-own-twitter...

    As part of Musk's workforce reduction plans, Twitter's content moderation team — dubbed the Safety and Trust team — shrunk from a few hundred employees to just 15 people, according to a report ...

  9. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.