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The ideal for Korean women is to have "dewy" skin, meaning smooth, hydrated, clear, resilient, and shiny. [19] Chok-Chok refers to skin that is bouncy and moist; taeng-taeng describes skin that is firm and smooth. [19] The dewy skincare routines are quite different from the Western concept of using makeup to conceal flaws.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S ...
The South Korean girl group Girls' Generation collaborated with Dior in 2011 to promote their skin lightening cream, targeted consumers influenced by the Korean Wave and potentially increasing their presence in the East Asian cosmetics markets. [4] Bihaku products are highly popular among mature women.
Korean foundations combine skin care and makeup to nourish and perfect your skin simultaneously. According to experts and customers, these are the seven best options on the market.
Girls as young as 8 are turning up at dermatologists’ offices with rashes, chemical burns and other allergic reactions to products not intended for children’s sensitive skin.
South Korea's cosmetic surgery is a market leader, with South Korea taking a 25% share in the global market. [16] One in five Korean women have undergone plastic surgery, compared to just one in twenty in the United States. [17] In 2018, a total of 464,452 patients visited South Korea for cosmetic surgery, a 16.7 percent increase from 2017. [18]
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