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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  3. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    The theory also proposes that this process automatically causes a B-process, which is subjectively and physiologically opposite in direction to the A-process. [2] There is a peak response to any emotional stimulus which usually occurs rapidly, usually out of shock, but lasts only as long as the stimulus is present.

  4. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    The opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner. The opponent-process theory suggests that there are three opponent channels , each comprising an opposing color pair: red versus green , blue versus yellow ...

  5. Synesthesia - Wikipedia

    en.wikipedia.org/wiki/Synesthesia

    Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) [20] Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and ...

  6. Theory of constructed emotion - Wikipedia

    en.wikipedia.org/wiki/Theory_of_constructed_emotion

    This process takes place before any actual sensory input of a snake reaches conscious awareness. In contrast, a "basic emotions" researcher would say that the person first sees the snake, and this sensory input triggers a dedicated "fear circuit" in the brain.

  7. Lexical–gustatory synesthesia - Wikipedia

    en.wikipedia.org/wiki/Lexical–gustatory...

    Lexical–gustatory synesthesia is a rare form of synesthesia in which spoken and written language (as well as some colors and emotions) causes individuals to experience an automatic and highly consistent taste/smell. [1] The taste is often experienced as a complex mixture of both temperature and texture.

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  9. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.