Search results
Results from the WOW.Com Content Network
Goods can be returned while a service, once delivered cannot. [4] Goods are not always tangible and may be virtual e.g. a book may be paper or electronic. Marketing theory makes use of the service-goods continuum as an important concept [5] which "enables marketers to see the relative goods/services composition of total products". [6]
These goods and services adding value to the primary product are called peripheral goods and services, which are not essential to the primary product, but enhance it. Examples of peripheral goods and services in the fast food industry include toys (peripheral goods) that are offered as part of a kiddie's meal and a kids' play area (peripheral ...
Goods are capable of being physically delivered to a consumer. Goods that are economic intangibles can only be stored, delivered, and consumed by means of media. Goods, both tangibles and intangibles, may involve the transfer of product ownership to the consumer. Services do not normally involve transfer of ownership of the service itself, but ...
Experience goods: those that can be accurately evaluated only after the product has been purchased and experienced. Many personal services fall into this category (e.g. restaurant, hairdresser, beauty salon, theme park, travel, holiday). Credence goods: those that are difficult or impossible to evaluate even after consumption has occurred ...
Merchandising for children is most prominently seen in connection with films and videogames, usually those in current release and with television shows oriented towards children. Merchandising, especially in connection with child-oriented films, TV shows and literature, often consists of toys made in the likeness of the show or book's ...
Consumer education is the preparation of an individual to be capable of making informed decisions when it comes to purchasing products [1] in a consumer culture.It generally covers various consumer goods and services, prices, what the consumer can expect, standard trade practices, etc.
Shoppers at a souk in Tunisia Advertising image of a man shopping for Christmas presents, United States, 1918 A woman shopping in Japan, 2016. Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them.
08.3 Information and communication services 09 Recreation, sport and culture 09.1 Recreational durables 09.2 Other recreational goods 09.3 Garden products and pets 09.4 Recreational services 09.5 Cultural goods 09.6 Cultural services 09.7 Newspapers, books and stationery 09.8 Package holidays 10 Education services 10.1 Early childhood and ...