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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...
] Search engine optimization (SEO) is aimed at influencing the SERP rank for a website or a set of web pages. Positioning of a webpage on Google SERPs for a keyword depends on relevance and reputation, also known as authority and popularity. PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword ...
Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
Some engines suggest queries when the user is typing in the search box.. A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query.
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...