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The Bireley's brand originated from Frank Bireley's orange juice business, which began with him selling fresh squeezed juice to fellow students while studying at Stanford University. The business became very successful, and Bireley dropped out of university and established the Frank W. Bireley Company in 1923.
Citrus Hill would trudge along in a distant third place throughout its life, and a desperate attempt at rebranding would spell the demise for the brand. In 1990, Citrus Hill changed the name of its orange juice to Citrus Hill Fresh Select, with the word "Fresh" emphasized boldly and a small disclaimer stating that it was "Fresh from Concentrate."
Mexico City merchant with his freshly squeezed orange juice, March 2010. Fresh-squeezed, the unpasteurized juice is the closest to consuming the orange itself. This version of the juice consists of oranges that are squeezed and then bottled without having any additives or flavor packs inserted. The juice is not subjected to pasteurization ...
14 Orange Soda Brands, Ranked Worst to Best ... We all agreed that it tasted like traditional orange juice that you would buy, ... It smelled like freshly squeezed oranges, and there was a perfect ...
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In 2009, the brand scrapped a redesign of its orange juice packaging that simplified its logo and eliminated its brand symbol of a straw poking out of an orange. The change angered customers at ...
The company was founded in 1989 by Marygrace Sexton, whose husband was a 4th-generation Florida citrus grower based on the family land along the Indian River. [1] Marygrace and her husband reformed the family's primarily packing-oriented operation to produce freshly-squeezed juice, and in November 1990 landed the new company's first distribution deal with Carnival Fruit of Miami.
Sunkist also invested in marketing fresh-squeezed orange juice and lemonade as superior alternatives to "artificial" beverages such as Coca-Cola. By the mid-1930s, one Sunkist orange in five was being consumed in juice form, often at soda fountains, and Sunkist juice was the second-most-popular soda fountain drink, after Coca-Cola. [5]
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