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Lurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide, [ 1 ] and is known for its distinctive silver packaging. [ 2 ] Lurpak came into existence in October 1901 after a constellation of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales. [ 3 ]
Arla is the largest supplier of fresh milk and cream in the United Kingdom, producing over 2.2 billion litres of milk per year. It produces two premium milk brands: Cravendale filtered milk, which undergoes a filtration process to remove bacteria before pasteurization; and Lactofree milk, from which lactose is removed, making it suitable for most lactose intolerant people.
The major and strategic brands are: Arla, Lurpak, Puck and Castello cheeses that are sold worldwide. The Arla Brand is both a co-operative brand and a brand across all product categories. [ 14 ] The Lurpak brand of butter and spreads is owned by the Danish Dairy Board, Puck is Arla brand equivalent in the MENA region, and Castello is a cheese ...
The owner of the Danish butter brand announced a trial aimed at tackling climate-heating methane emissions produced by cows during digestion.
J Sainsbury plc, trading as Sainsbury's, [a] is a British supermarket and the second-largest chain of supermarkets in the United Kingdom.. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company was the largest UK retailer of groceries for most of the 20th century.
Sainsbury's Local shop was also ground-breaking in terms of staff training. In most Sainsbury's shops, colleagues were trained for specific departments (e.g. checkouts, café, fresh foods, GM). The small size of Sainsbury's Local shops meant that staff needed a high level of product knowledge across all departments.
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It was reported in 2012 by Euromonitor International that while sales of butter and spreadable oil fell, margarine sales increased by 1.1 percent, but sales of I Can't Believe It's Not Butter fell by 3.9 percent. 7 percent of sales at Unilever consists of spreads, with a significant amount consisting of butter substitutes, the sales of which ...