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Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.
Inside media and marketing organisations, content production, distribution and marketing have traditionally occupied different - and usually warring - silos. Because of the intimate connection between the content and the opportunity to create a lead, however, attention marketing necessarily collapses these silos and brings them together.
To do this, it must attract attention, of course; but attracting attention is only an auxiliary detail. The announcement should contain matter which will interest and convince after the attention has been attracted" (p. 50). On January 6, 1910 Lewis gave a talk in Rochester on the topic "Is there a science back of advertising?" in which he said:
At Moms for Liberty's first national summit, Gov. Ron DeSantis and Sen. Rick Scott cheered the activists' efforts, saying they will boost conservatives’ chances in the midterms.
Heath (2006) wrote about the extent of attention businesses should give to their social media sites. It is about finding a balance between frequently posting but not over posting. There is a lot more attention to be paid towards social media sites because people need updates to gain brand recognition.
Internet trolls in social media also tend to exhibit attention seeking behavior. [16] A 2016 study found evidence that social media can benefit some users by compensating for a lack of attention in other domains, although this has been disputed. [17] A 2019 study found evidence correlating narcissism with attention seeking behavior on Facebook ...
"Attention economics" treats a potential consumer's attention as a resource. [37] Traditional media advertisers followed a model that suggested consumers went through a linear process they called AIDA (attention, interest, desire and action). [38] Attention is therefore a major and the first stage in the process of converting non-consumers.
Image credits: steffie-flies #2. Zuckerberg. Bezos. Two billionaires that just can't help but inject their stupid faces into our lives. While continuing to get away with shady s**t.