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  2. Impression (online media) - Wikipedia

    en.wikipedia.org/wiki/Impression_(online_media)

    A movement is underway to move from the current standard of served impressions, to a new standard of viewable impressions. [5] [6] [7] The Interactive Advertising Bureau (IAB), Association of National Advertisers (ANA), and the American Association of Advertising Agencies (4A’s) have joined forces in an initiative called 3MS (Making Measurement Make Sense), with the purpose of better ...

  3. List of social platforms with at least 100 million active users

    en.wikipedia.org/wiki/List_of_social_platforms...

    This is a list of social platforms with at least 100 million monthly active users. [a] The list includes social networks, as well as online forums, photo and video sharing platforms, messaging and VoIP apps.

  4. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

  5. Huh? What Does 'IB' Mean on Social Media? - AOL

    www.aol.com/huh-does-ib-mean-social-100600630.html

    Social media has brought legions of new words and phrases into our everyday vernacular. Whether they originate online or via text messages, social platforms give life to these sayings.

  6. Amazon, Facebook Help Launch $250 Million Social-Media Fund - AOL

    www.aol.com/2010/10/21/amazon-facebook-help...

    Amazon.com Inc. (AMZN) and Facebook are among partners in a $250 million fund run by venture-capital firm Kleiner Perkins Caufield & Byers that will support entrepreneurs creating social-media ...

  7. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    Also, viewthroughs lack a specific predetermined landing page since the visit can come through a direct type-in or via another click-based digital marketing channel, e.g. search, email or social media. TRR is the sum of both viewthrough and clickthrough response that resulted from the display media campaign.

  8. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  9. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs. [10] [11] In February 2000, Amazon announced that it had been granted a patent [12] on components of an affiliate program. The patent application was submitted in June 1997, which ...