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Maternity clothing is generally worn only during the second and third trimesters, and possibly for several weeks or months after the birth of the baby while a woman regains her pre-pregnancy size. If a woman expects to be pregnant only once or twice, buying maternity clothing that will be worn only for about six months, can be considered expensive.
(For example: jeans label stating inner leg length of the jeans in centimetres or inches (not inner leg measurement of the intended wearer).) Ad hoc sizes: The label states a size number or code with no obvious relationship to any measurement. (For example: Size 12, XL.)
[6] As a result, O'Brien and Shelton's work was rejected. In 1958, the National Bureau of Standards invented a new sizing system, based on the hourglass figure and using only the bust size to create an arbitrary standard of sizes ranging from 8 to 38, with an indication for height (short, regular, and tall) and lower-body girth (plus or minus ...
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The Gap, Inc., [6] commonly known as Gap Inc. or Gap (stylized as GAP), is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates four primary divisions: Gap (the namesake banner), Banana Republic, Old Navy, and ...
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The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin. [1] Lane Bryant, Inc., is the largest plus-size retailer in the United States. As of 2022, the chain consists of 448 stores in 46 U.S. states (only Alaska , Hawaii , Montana and Wyoming do not have Lane Bryant stores). [ 2 ]
Fisher and his wife went on to open their first store carrying all sizes of jeans and named it The Gap after the "Generation Gap". [2] The store sold Levi's jeans as well as records and tapes in order to capture the 12-to-25-year-old target market. [2] In 1972, the Fishers launched the Gap label, becoming the first chain in retail history to ...
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