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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.

  4. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have ...

  5. Keyword clustering - Wikipedia

    en.wikipedia.org/wiki/Keyword_clustering

    In search engine optimization, the process of lemmatisation includes four steps: Keywords are picked from the list one-by-one; Keywords are broken down into lemmas; Keywords with the same lemmas are detected; Keywords with matching lemmas are grouped together. As the result, a search engine optimization specialist gets a list of keyword groups.

  6. What Are the 7 Ps of Marketing? - AOL

    www.aol.com/finance/7-ps-marketing-050000269.html

    [Read more:4 Search Engine Optimization ... Process: Starbucks has a standardized process for making drinks to ensure each customer has a good experience. Physical evidence: ...

  7. Search algorithm - Wikipedia

    en.wikipedia.org/wiki/Search_algorithm

    Search engine optimization (SEO) and content optimization for web crawlers; Optimizing an industrial process, such as a chemical reaction, by changing the parameters of the process (like temperature, pressure, and pH) Retrieving a record from a database; Finding the maximum or minimum value in a list or array

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