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This method would ignore sales that were only possible this year, for reasons such as a merger or acquisition or the launch of a new product or store. However, there is a significant choice of alternative methods of calculation, which makes it difficult to compare figures quoted by different retailers. [1]
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We often default to certain brands when shopping simply because of the name on the package — and the reputation that comes along with it, thanks to clever advertising. We buy Bounty paper towels ...
One of the unique aspects of retail promotions is that two brands are often involved; the store brand and the brands that make up the retailer's product range. Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services.
All-commodity volume (ACV) is a weighted measure of product availability, or distribution, based on total store sales. In other words, ACV is the percentage of sales in all categories that are generated by the stores that stock a given brand (again, at least one SKU of that brand) (note: ACV can be expressed as a percentage or as a dollar value (total sales of stores carrying brand).
Supermarkets stock dozens of options for any given food item, and if you're trying to save money, generic or store brands usually offer a better deal. However, this isn't always the case. So ...
By comparing a brand's price with a market average, managers can gain valuable insight into its strength, especially if they view these findings in the context of volume and market share changes. Indeed, price premium – also known as relative price – is a commonly used metric among marketers and senior managers. [ 1 ]
Last month, Store Brand Scorecard reviewed national-brand and store-brand varieties of classic Thanksgiving sides such as cornbread stuffing, jellied cranberry sauce and pumpkin pie. In all three ...