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Card making is the craft of hand-making greeting cards. It shares skills in common in allied crafts such as scrapbooking and stamping . Unlike handcrafted cards, mass-produced printed greeting cards have been faced with competition from electronic greeting cards .
Stone turned a small family business, Sapirstein Greeting Card Company, into "the world's second-largest maker of greeting cards.". [1]In the 1930s, rather than merely sell what others had designed, he began what is now the American Greetings Creative Department, which the New York Times described as "one of the biggest art studios in the United States."
The Greeting Card Association is a U.S. trade organization representing the interests of greeting card and stationery manufacturers. [20] John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an ...
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PrintMaster 2.0 is the first consumer desktop publishing solution at retail to offer Macintosh and Windows compatibility and integrated professional printing. In September 2010, PrintMaster 2011 was released. Versions include Platinum, Gold, and Express for digital download.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
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