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Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1]
The "appeal to pity", as it is classified in Rhetorica ad Herennium, is a means to conclude by reiterating the major premise of the work and tying while incorporating an emotional sentiment. The author suggests ways in which to appeal to the pity of the audience: "We shall stir pity in our hearers by recalling vicissitudes of future; by ...
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Bathos – an emotional appeal that inadvertently evokes laughter or ridicule. Belles lettres – written works considered to be of high quality because they are pleasing to the senses. Brevitas – concise expression. Burden of proof – theory of argument giving the obligation of proving a case to the asserting party.
Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.
Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...
Valence, also known as hedonic tone, is a characteristic of emotions that determines their emotional affect (intrinsic appeal or repulsion). Positive valence corresponds to the "goodness" or attractiveness of an object, event, or situation, making it appealing or desirable.
For this reason, they have an emotive dimension. In the modern psychological terminology, we can say that these terms carry "emotional valence", [9] as they presuppose and generate a value judgement that can lead to an emotion. [10] The appeal to emotion is in contrast to an appeal to logic and reason.