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Westley and MacLean's expansion of Newcomb's model. [105] An influential expansion of Newcomb's model is due to Westley and MacLean. They introduce the idea of asymmetry of information: the sender (A) is aware of several topics (X 1 to X 3) and has to compose the message (X') to communicate to the receiver (B).
[17] [18] [19] Other influences include models developed by Theodore Newcomb, Bruce Westley, and Malcolm MacLean Jr. [20] [4] [17] The Shannon–Weaver model was published in 1948 and is one of the earliest and most influential models of communication. It explains communication in terms of five basic components: a source, a transmitter, a ...
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Some of these models, like Gerbner's, are equally universal in that they apply to any form of communication. Others apply to more specific areas. For example, Lasswell's model and Westley and MacLean's model are specifically formulated for mass media. [13]
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication.
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]
For example: "Westley and MacLean's expansion of Newcomb's model. (from XYZ book)", ideally with the page, but really just anything to indicate that the source isn't your brain. I'm guessing you turned the questionable graphics of a textbook into something actually readable, but a brief mention of which textbook would make me feel a lot better ...