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Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]
Digital advertising strategies that largely rely on Re-targeting or repetitive exposure across websites and platforms are more likely to face the issue of display ad fatigue. Most common example of ad fatigue is Youtube Ads, Published by Google Ads Advertisers around the world.
Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. [78]
Example of targeting in an online ad system. Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
In April 2004, Facebook's ad sales effort, which was led by co-founder Eduardo Saverin, was an example of an early commercial use of social media. The ad rates were as low as $1 per 1,000 impressions and Facebook offered its services to companies who wanted to advertise themselves through this platform.
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