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Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] is an American web services portal. The web portal provides search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo!
Yahoo Search BOSS is a service that allows developers to build search applications based on Yahoo's search technology. [99] Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol. [100] In early 2011, the program switched to a paid model using a cost-per-query model from $0.40 to $0.75 CPM (cost per 1000 BOSS queries).
Search BOSS – A service that allowed developers to build search applications based on Yahoo's search technology. [63] Yahoo! SearchMonkey – Allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites; shut down in October 2010 as ...
The company is headquartered in Manhattan, New York. [15] As of December 2019, the company employed about 10,350 people. [2] [16]A year after the completion of the AOL acquisition, Verizon announced a $4.8 billion deal for Yahoo!'s core Internet business, to invest in the Internet company's search, news, finance, sports, video, emails and Tumblr products. [17]
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Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. As of April 2008, the company's largest acquisition is the purchase of Broadcast.com , an Internet radio company, for $5.7 billion, making Broadcast.com co-founder Mark Cuban a billionaire.
Yahoo! grew rapidly throughout the 1990s and diversified into a web portal, followed by numerous high-profile acquisitions. The company's stock price skyrocketed during the dot-com bubble and closed at an all-time high of US$118.75 in 2000; [14] however, after the dot-com bubble burst, it reached an all-time low of US$8.11 in 2001. [15]
Yahoo! Search page in 2011. On March 12, 2014, Yahoo! announced a partnership with Yelp to integrate its reviews and user-contributed photos into Yahoo! Search (as Bing had previously done). [10] In November 2014, Mozilla signed a five-year partnership with Yahoo, making Yahoo Search the default search engine for Firefox browsers in the US. [11]