Search results
Results from the WOW.Com Content Network
The business terms push and pull originated in logistics and supply chain management, [2] but are also widely used in marketing [3] [4] and in the hotel distribution business. Walmart is an example of a company that uses the push vs. pull strategy.
In contrast, in a pull strategy, the marketer promotes the product directly to consumers hoping that they will pressure retailers to stock the product or brand, thereby pulling it through the distribution channel. [8] The choice of a push or pull strategy has important implications for advertising and promotion.
A fundamental distinction between ATP functions is based on the push-pull strategy. Push-based ATP is based on forecasts regarding future demand - based on anticipation of demand, ATP quantities and availability dates are computed. A prominent example is the traditional [according to whom?] determination of ATP based on the Master Production ...
A key indicator of the success of production scheduling based on demand, pushing, is the ability of the demand-forecast to create such a push. Kanban, by contrast, is part of an approach where the pull comes from demand and products are made to order. Re-supply or production is determined according to customer orders.
Pull (also known as demand) systems are themselves closely related to the aforementioned flow concept. They contrast with push or supply systems. In a pull system, a pull is a service request. The initial request is from the customer or consumer of the product or service. For example, a customer initiates an online purchase.
The order fulfilment strategy also determines the de-coupling point in the supply chain, [5] which describes the point in the system where the "push" (or forecast-driven) and "pull" (or demand-driven see Demand chain management) elements of the supply chain meet.
Demand-pull inflation happens when aggregate demand increases and supply can’t keep up. As a result, sellers raise their prices due to the fact that too many dollars are chasing too few goods.
Human migration#Push and Pull, factors pushing migrants out from home, or pulling them toward a new host; Push–pull agricultural pest management, in farming, an intercropping strategy for controlling agricultural pests. Push–pull strategy, in logistics, supply chain management and marketing; Push–pull workout, a type of weight-lifting routine