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The size 6 diapers were billed for growing toddlers. Huggies also introduced a size 6 diaper at this time. [5] In 2018 the company launched its newest diaper line called Pampers Pure [6] which was designed without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and 26 allergens identified by the European Union. [7]
The product was originally unisex in style; in March 2009, Depend introduced gender-specific adult underwear in the United States and Canada. Depend Underwear for Men and Depend Underwear for Women replaced the existing unisex adult underwear on store shelves nationwide. [4] Also that year the booster pads and undergarment liners were discontinued.
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
Buying the right size of disposable diaper can be a little difficult for first time parents since different brands tend to have different sizing standards. Baby diaper sizes in general are based on the child's weight (kg or lbs) and not determined by age like in clothing or shoes. [23]
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Diaper need for infants and toddlers is a widespread issue. 1 in 3 mothers in the U.S. struggle to afford diapers. [1] A study of families in the U.S. and Canada reports that mothers have had to cut back on other necessities including food, utilities and childcare in order to cover the costs of diapers.
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