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For intrinsic motivation, the activity is desired because it is enjoyable. Extrinsic motivation, on the other hand, aims at external rewards. [63] [64] [65] Communication can fail if the source does not address the needs of the receiver on the right level. For example, an employer may try to motivate the employees by encoding the message in ...
Channel expansion theory (CET) states that individual experience serves as an important role in determining the level of richness perception and development towards certain media tools. It is a theory of communication media perception that incorporates experiential factors to explain and predict user perceptions of a given media channel. The ...
There are various forms of context, like the physical surroundings, emotional aspects such as the mood of the participants as well as social and cultural factors. These factors are crucial in many cases for understanding why a conversation evolves one way rather than another. [27] [17] [28]
In the mass communication process, much initiative in linking gratification and media choice lies with the audience member. The media compete with other sources of satisfaction. Methodologically speaking, many of the goals of mass media use can be derived from data supplied by individual audience members themselves.
Social-cognitive models of behavior change include the constructs of motivation and volition. Motivation is seen as a process that leads to the forming of behavioral intentions. Volition is seen as a process that leads from intention to actual behavior. In other words, motivation and volition refer to goal setting and goal pursuit, respectively.
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but ...
Employee motivation is an intrinsic and internal drive to put forth the necessary effort and action towards work-related activities. It has been broadly defined as the "psychological forces that determine the direction of a person's behavior in an organisation, a person's level of effort and a person's level of persistence". [1]
In business, goal setting remains a popular evidence based approach to align efforts across organizations, communicate objectives, and improve motivation as well as task performance for individuals and groups. [30] Goal setting encourages participants to put in substantial effort over and above a "do your best condition".