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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
Social media platforms are some of the most easily accessible forms of news and with the growing generations, the technology is only going to grow. With that, the use of social media in younger generations is also going to grow alongside it. Technology in the hands of young kids can be a concern moving into the future.
Germany saw theoretical publications on media literacy in the 1970s and 1980s, with a growing interest for media education inside and outside the educational system in the 80s and 90s. [76] In the Netherlands media literacy was placed in the agenda by the Dutch government in 2006 as an important subject for the Dutch society.
Social media has substantially changed how people communicate, sell products and services, and tell stories—although that wasn't necessarily the intention.
The invention of the Internet has also allowed breaking news stories to reach around the globe within minutes. This rapid growth of instantaneous, decentralised communication is often deemed likely to change mass media and its relationship to society. "Cross-media" means the idea of distributing the same message through different media channels.
The medium of television has had many influences on society since its inception. The belief that this impact has been dramatic has been largely unchallenged in media theory since its inception. However, there is much dispute as to what those effects are, how serious the ramifications are and if these effects are more or less evolutionary with ...
[33] Something very important that the authors of this survey say is that: "The present study represents an area of ever-growing importance, as approximately 24% of U.S. teens report being online ‘almost constantly’ with much of that time being spent on social media applications". [33]
A single trillion-dollar company controls Facebook, Instagram, Threads and WhatsApp. That concentration of digital ownership can create real-world harm, as a recent censorship dispute with Meta ...