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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
The use and importance of social media in communications and public relations has grown drastically over the years and is now a staple in advertisements to mass audiences. For many newer companies and businesses geared towards young people, social media is a tool for advertising purposes and for growing brands.
Social media platforms are some of the most easily accessible forms of news and with the growing generations, the technology is only going to grow. With that, the use of social media in younger generations is also going to grow alongside it. Technology in the hands of young kids can be a concern moving into the future.
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
A single trillion-dollar company controls Facebook, Instagram, Threads and WhatsApp. That concentration of digital ownership can create real-world harm, as a recent censorship dispute with Meta ...
The invention of the Internet has also allowed breaking news stories to reach around the globe within minutes. This rapid growth of instantaneous, decentralised communication is often deemed likely to change mass media and its relationship to society. "Cross-media" means the idea of distributing the same message through different media channels.
Today, different platforms face different challenges. Very few social media companies at the time did what Meta, the parent company of Facebook, did in the early 2000s.
Jeremy Bentham was an impassioned advocate of the importance of public opinion in the shaping of constitutional governance. He thought it important that all government acts and decisions should be subject to the inspection of public opinion, because "to the pernicious exercise of the power of government it is the only check". [10]