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  2. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred.

  3. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  4. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Sales Funnel or Purchase Funnel: The sales or purchase funnel (sales from the seller's perspective and purchase from the buyer's perspective) guides potential customers through stages of awareness, interest, desire, and action, culminating in a purchase decision. It is a subset of full funnel marketing, centered specifically on the conversion ...

  5. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.

  6. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    This strategy is employed only for a limited duration to recover most of the investment made to build the product. To gain further market share, a seller must use other pricing tactics such as economy or penetration. This method can have some setbacks as it could leave the product at a high price against the competition. [4]

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Personal selling: Young female beer sellers admonish the photographer that he also has to buy some, Tireli market, Mali 1989. Sales promotion involves short-term incentives to encourage the buying of products. Examples of these incentives include free samples, contests, premiums, trade shows, giveaways, coupons, sweepstakes and games.

  8. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    Improving sales effectiveness is not just a sales function issue; it's a company issue, as it requires collaboration between sales and marketing to understand what is working and not working, and continuous improvement of the knowledge, messages, skills, and strategies that sales people apply as they work sales opportunities.

  9. Behavioral clustering - Wikipedia

    en.wikipedia.org/wiki/Behavioral_clustering

    This approach enables store groups to be created based on actual consumer buying behaviors. After placing each store in a cluster, individual consumer-centric strategies can then be created to facilitate targeted marketing, advertising, merchandising, pricing, and promotion plans. In addition, once store groups are formed, retailers and ...

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