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The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin . [ 1 ] In the text, the book argues that relationship-building is no longer the best sales method.
His book TQM for Sales and Marketing Management [3] was the first attempt to explain the theory of TQM in a sales and marketing context. Todd Youngblood, another ex-IBMer, in his book The Dolphin and the Cow (2004) [ 4 ] emphasized "three core principles": continuous improvement of the sales process, metrics to quantitatively judge the rate and ...
Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that ...
The Art of the Sale - Learning From The Masters About The Business Of Life is a non-fiction book by the author and journalist Philip Delves Broughton. He also authored the bestseller Ahead of the Curve. The book was published by Penguin Press in 2012. It analyses the role of persuasion in everyday life and the qualities of effective salespeople.
Rare and antiquarian books, based in the United Kingdom. Alibris United States: Online only: An online marketplace for used but also new books Amazon.com United States: Online only [1] The "world's largest bookstore" began by selling books from its website in 1995, and is now the world's largest online retailer of consumer goods. It operates ...
List of best-selling books; C. List of best-selling comic series; F. List of best-selling films in the United States; L. List of best-selling light novels; M.
Selling Solar: The Diffusion of Renewable Energy in Emerging Markets is a 2009 Earthscan book by Damian Miller. [1] Miller argues that, in order to solve the climate crisis, the world must immediately and dramatically accelerate the commercialization of renewable energy technology.
This page provides a list of the largest deals for books and book series to date. It differentiates from the list of best-selling books in that book deals are secured before the book is released, and often before the book is completed. The books are listed according to the highest book deal estimate as reported in reliable, independent sources.
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