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Shoji Shiba (司馬 正次 [1]) is an international expert in Total Quality Management and Breakthrough Management. [2] Globally he is best known for developing the "Five Step Discovery Process" for Breakthrough Management. In the recent years he has been guiding the transformation of the Indian manufacturing industry.
A matrix organization. Matrix management is an organizational structure in which some individuals report to more than one supervisor or leader—relationships described as solid line or dotted line reporting, also understood in context of vertical, horizontal & diagonal communication in organisation for keeping the best output of product or services.
The Industrial Development Corporation of Norway or SIVA (Norwegian: Selskapet for industrivekst) is a Norwegian state enterprise responsible for government investment in incubators, science parks, industrial parks and real estate through partial ownership of other companies.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
The Three Dimensional Business Definition model (or Abell model) helps a company define its business. Prior to Abell’s model, it was common to define a business either through its resource capabilities or its programs of activity, such as with a product/market grid. [3] According to his book, Defining the Business, Abell suggests the previous ...
The 3Cs model points out that a business strategist should focus on three key factors for success. In the construction of a business strategy, three main elements must be taken into account: The Company; The Customers; The Competitors; Only by integrating these three can a sustained competitive advantage exist.
Leeflang and Wittink (2000) [5] have identified five eras of model building in marketing: (1950-1965) The first era of application of operations research and management science to marketing (1965-1970) Adaptation of models to fit marketing problems (1970-1985) Emphasis on models that are an acceptable representation of reality and are easy to use