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  2. List of social platforms with at least 100 million active users

    en.wikipedia.org/wiki/List_of_social_platforms...

    This is a list of social platforms with at least 100 million monthly active users. [ a ] The list includes social networks , as well as online forums , photo and video sharing platforms , messaging and VoIP apps.

  3. Social media measurement - Wikipedia

    en.wikipedia.org/wiki/Social_media_measurement

    Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...

  4. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Social media such as social networking sites, blogs, and forums can also be used to collect and analyze information. Understanding the customer and capturing this data allows companies to convert customers' signals into information and knowledge that the firm can use to understand a potential customer's desired relations with a brand.

  6. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    KPI information boards. A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]

  7. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    The classical linear communication model includes having one sender or source sending out a message that goes through the media (television, magazines) and then to the receiver. The classical linear model is a form of mass marketing that targets a large number of people where only a few may be customers; this is a form of non-personal ...

  8. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.

  9. List of social software - Wikipedia

    en.wikipedia.org/wiki/List_of_social_software

    This is a list of notable social software: selected examples of social software products and services that facilitate a variety of forms of social human contact. Blogs [ edit ]