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Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
In 1956 it released a Model A V-8 rod and a Sprint Car, two of its first car kits. In 1959, Monogram issued its 1932 Ford Deuce 5 window coupe. One 1962 kit, however, showed the company's prowess and intent - the "Big T" (kit PC 78). This was a huge 1/8 scale 1924 Ford Model T bucket, complete with hot-rodded Chevy engine.
Roth's Web site reports that in 1963 Revell paid Roth 1 cent for every one of his model kits sold, totaling $32,000. [ 16 ] [ 17 ] In the early-to-mid-1960s, slot car racing became a fad, and like many other companies, Revell attempted to enter the fray by using its plastic model car bodies with mechanicals underneath—fit for the track.
In 1962 the Revell model company began selling plastic models of Roth's cars and from 1963 to 1965 Revell also manufactured plastic models of many of Roth's monsters, including Rat Fink, Brother Rat Fink, Drag Nut, Mother's Worry, Mr. Gasser and other weird creatures created by Roth. Revell continues to re-issue Roth's Monsters and Kustom Car kits.
The first kits came in late 1952 and were 1:48 scale aircraft models. One was a F9F Panther jet and the other an F90 Lockheed . [ 4 ] The Aurora logo at this time appeared in narrow white letters and in a semi-circular form across the top of the script; the more recognized Aurora oval did not appear until 1957. [ 4 ]
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Companies that made promos for the automakers included JoHan, Revell, Monogram, Lindberg and MPC. The model companies followed up with hundreds of different model cars and trucks for retail markets. [5] The industry expanded as total annual sales of model kits increased from $6 million in 1956 to more than $150 million by 1962. [5]
The model car "kit" hobby began in the post World War II era with Ace and Berkeley wooden model cars. Revell pioneered the plastic model car in the late 1940s with their Maxwell kit, which was basically an unassembled version of a pull toy. Derek Brand, from England, pioneered the first real plastic kit, a 1932 Ford Roadster for Revell. He was ...
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